Mitos Swimwear

Fashion Brand

  • HTML
  • Web Design

Mitos is a new Greek fashion brand which dares to invest in creativity and innovation. Mitos combines patterns and techniques, inspired from the Greek tradition, and implements them in a series of innovative embroidered swimwear.

Starting with a strong fashion concept, Mitos addressed to a group of professionals in order to display the embroidered swimwear and its identity in the best way. Kanella designed the corporate identity and the photographer Koutagiar photo shot the swimwear collection. Radial team created the website which combines all this exclusive material, offering an integrated tool to display Mitos swimwear.

We designed the website inspired by the elegance and the boldness that Mitos’ swimwear states. The result is an environment in which clear typography and large images have a leading role.